Wool has more resilience than most other fibres because of the high degree of 'natural crimp' in the fibre, which help it withstand heavy footfall, maintaining the appearance of the carpet over longer periods. Wool is also a truly 'Green' fibre - grown every year by sheep throughout fields and moorlands - it is an annually renewable natural resource, without harm to the planet.
It has natural insulating properties, which reduces heat loss, condensation and reduces noise, providing improved air quality and a comfortable home environment. It is naturally flame resistant and produces less toxic fumes than most other household materials, making it a safer product in areas of public usage and throughout the home.
Carpet using wool are easily maintained, has an inbuilt resistance to soiling due to it's natural oils and responds well to cleaning.