“We had such a great reaction to the relaunch of our Apollo Plus and Primo Ultra collections – both 10th gauge twist piles, so it made sense to reinvigorate this range,” said David Cormack, marketing director at Cormar.
“After six years, colour trends have moved on and now there is a demand for a more urban palette of greys and stony neutrals among consumers. And with two weights and price points available, it gives both the retailer and consumer, more choice.”
Cormar Carpet Company produces all its carpet ranges from two sites near Bury, Lancashire and through its new regional distribution centre is in Hemel Hempstead, with a network of out-bases throughout the UK.
