We are excited to announce our collaboration with Campaign for Wool and British Wool for an innovative and eco-friendly initiative led by the much-loved character, Shaun the Sheep. As the official "ambaaa-ssador" for the ‘Shaun Loves Wool’ campaign, Shaun returns to champion the sustainability and performance benefits of wool, spotlighting British and New Zealand wool types, and promoting wool as the ultimate sustainable flooring choice.
This exciting initiative is aimed at both consumers and the flooring industry, aiming to highlight the environmental benefits and exceptional qualities of wool carpets. This three-year collaboration is a key platform for promoting wool from farm to flooring, bringing together carpet manufacturers, yarn spinners, and carpet care companies to raise awareness of wool’s natural durability, comfort, and eco-friendly properties.
