A Fresh New Look for Primo Ultra

This Spring, we are delighted to be relaunching our popular Primo Ultra range with brand new colour options.

First launched in 2009 and a firm favourite ever since, the Primo Ultra range will now be available in an extensive palette of 20 heather and plain shades. The refreshed collection contains a variety of on trend colours including a steel blue (Eucalyptus) and a relaxing jade green (Fern) to extend the appeal for consumers seeking to introduce a practical, yet stylish carpet into their home.

Tufted on tenth gauge machinery, Primo Ultra is made from the same 100% Excellon Polypropylene as our other Easy Clean family members, providing uncompromising quality alongside a competitive price. Loved by retailers and consumers alike, the range is also bleach cleanable and comes with a 10-year stain and wear warranty for added peace of mind.

Chris Isaacs, Sales Director at Cormar Carpet Company said: “Having had great success with our Primo Ultra range over the years, we’re excited to be introducing even more colour options to this enduringly popular range.

“Primo Ultra is suitable for use all around the home and those looking for an affordable carpet that is both hard-wearing and stylish. It ticks all the boxes and with the new colour additions, we are confident the range will remain a firm favourite for years to come.”

To see more of the new Primo Ultra range and to order your free samples, click here.