New Jersey-based Pantone picks a new colour each year based on socioeconomic conditions, fashion trends, new technologies, as well as new trends in the realms of lifestyle, art, music, travel, and of course, social media.
It has chosen the peachy orange shade because it is an “animating and life-affirming coral hue with a golden undertone that energises and enlivens with a softer edge”. It is meant to reflect the “innate need for optimism and joyful pursuits” as a response to social media and digital technology.