British Made By Cormar
Cormar flys the flag for British Manufacturing
A hot topic in the media currently is all things ‘home grown in the UK ‘and as buying British once again becomes cool, Lancashire based Cormar Carpets is flying the flag for British manufacturing.
One of the few UK carpet manufacturers still manufacturing all of its products in the UK, Cormar is raising awareness of its home grown heritage with a brand new ‘British Made by Cormar’ logo which will feature on all sample books, swing tags and displays.
"We are proud to be one of the few remaining British-made manufacturers," says David Cormack, marketing director at Cormar Carpets. "It is very important to us to be seen to be delivering British made, high quality, affordable carpets. It seems it is also becoming increasingly important to consumers and retailers as the recession takes hold."
As a consumer, buying British also means supporting British jobs, something that is an increasing concern given the current economic climate.
"It’s nice to know, for example, that buying from Cormar helps to support over 200 jobs in the north of England as well as over 50 van drivers and sales reps nationally. Not only are all Cormar carpets made in the UK but much of the wool used in the yarn production is British Wool, and British Wool carpets help British farmers too!" said David.
For a retailer dealing with a manufacturer who is locally based means that we are on the spot to take full control of the manufacturing and distribution process. Retailers know they can rely on a good backup service and in a competitive marketplace, that is a vital reason for choosing to buy.
Cormar prides itself on offering a 48 hour service to the vast majority of its customers through its 10 outbases nationwide, to reduce lead times and offer a flexible and reliable delivery service.
"We noticed that there was a surge of support for British produced goods and the logo is a reassurance to consumers and retailers that our carpets are made in Britain," says David. "Good UK companies continue to thrive because retailers know that dealing with a British-based company has many advantages, especially when it comes to service. "
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Leading carpet manufacturer Cormar Carpets held its seventh annual Flooring Guild training course to provide those starting out in carpet retailing with a valuable insight into the industry.
Cormar Carpets once again exhibited at this year’s Domotex Flooring Exhibition in Hannover, the world’s flagship trade fair for carpets, rugs and hard floor coverings, in conjunction with Wools of New Zealand.
With over 3,000 carpet deliveries to carpet shops in Britain each week, Cormar Carpets run a highly intensive nationwide carpet delivery operation using specially designed, demountable ‘swap’ body trucks for efficiency and flexibility.