Fun on the Floor Autumn Campaign


Updated. 1.October.2009

Fun on the Floor Carpet Campaign

The Fun on the Floor Generic Advertising Campaign which is supported by Cormar Carpets has kicked off again for the second year running with a broad multi media advertising campaign run by the Engine Group in London.

At the forefront of this years PR campaign, is the Fun on the Floor Trend Report produced by Scarlet Opus. The report which is a complete guide to future interior trends, shows how carpet is an integral part of five future key furnishing trends and is illustrated with a wide selection of good quality, new roomset photography. So far, it has been presented to a large number of Home Furnishing Journalists, including leading representatives from Living etc, Homes & Gardens and Ideal Home and has received a very positive reaction. We hope this will generate quality coverage on carpet and Fun on the Floor over the coming months.

 

Following on from last year’s ‘Nothing feels like a New Carpet slogan’ the above the line advertising campaign, running from September to December, will comprise of a Single Page, Double Page and a 4-Page Spread along with 4 page Insert. At least 73 advertisements have already been booked for the months of September through to November.

 

All the adverts will major on the line, ‘Carpet. The look you can really feel.’ The key messages of this years campaign will be Transformability – how carpet can transform your home, Comfort, Practicality and Affordability.

 

Over the Autumn, adverts will appear throughout the major home interest and womens titles including Ideal Home, Country Homes & Interiors, Homes & Gardens, Living etc, Womans Own, Marie Claire, Prima, Essentials and You Magazine.

 

The Fun on the Floor Website (www.funothefloor.com ) has also been refreshed to include a dedicated team of interiors and style experts on hand to make sure you make the right choice when choosing a new carpet. The team made up of Danielle Proud, Andrea Maflin, Steve Elliott and Victoria Redshaw are all leading authorities on home improvement and are able to offer expert knowledge of interior flooring trends, carpets, colour and crafts online.

 

Over the course of the Autumn campaign, Fun on the Floor will spend a total of £1.35m, to promote the benefits of carpet to consumers throughout Great Britain with a reach of over 21 million homeowners ages 18 and above, including 9 million woman homeowners aged 25 and above. The campaign is funded by leading carpet manufacturers, wholesalers and retailers, including Cormar Carpets.

 

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